Kylie Jenner Net Worth 2026: From Billionaire to $700M

Curious how Kylie Jenner’s net worth looks in 2026? You’re not alone — her financial journey has been one of the most watched in celebrity business. Forbes (business magazine) named her the youngest self‑made billionaire in 2019 at age 21, only to remove that title two years later. This article tracks the rise, the recalibration, and where her fortune stands today — with a close look at the Coty deal and how she compares to sister Kim Kardashian.

Estimated net worth (2026): $700 million ·
Peak net worth (2019): $1 billion ·
Primary source: Kylie Cosmetics ·
Age at peak billionaire status: 21 ·
Forbes billionaire list entry: 2019

Who is more wealthy, Kim or Kylie?

Two siblings, two business models, a $1 billion-plus gap. Here’s how their net worths break down in 2026.

Kim Kardashian net worth 2026

• Kim Kardashian’s fortune is estimated at $1.9 billion, according to Social Life Magazine.
• The bulk comes from her majority stake in SKIMS, which Forbes (business magazine) valued at $4 billion in 2023.
• She also runs SKKY Partners, a private equity firm.

Kylie Jenner net worth 2026

• Kylie Jenner’s net worth sits in the $670 million to $750 million range, per Social Life Magazine.
• Her primary asset remains Kylie Cosmetics, but she now owns only 49% after selling a controlling stake to Coty.
• Income from endorsements and media appearances adds to the total, but the cosmetics slowdown post‑2020 has capped growth.

What this means: Kim currently holds a higher net worth than Kylie, and the gap is likely to widen if SKIMS continues its growth trajectory while Kylie Cosmetics struggles to regain momentum. (Social Life Magazine)

Who owns 51% of Kylie Cosmetics?

Coty Inc. acquisition in 2020

• Coty Inc. purchased a 51% stake in Kylie Cosmetics for approximately $600 million in November 2019, as detailed in Coty Investor Relations (official corporate filings).
• The deal valued the entire brand at $1.2 billion at closing.

Current ownership structure

• Coty still holds the 51% majority, while Kylie retains 49%.
• Kylie continues to manage the brand’s creative direction, while Coty handles manufacturing and distribution.

Kylie Jenner reported talks to re‑buy the stake

• According to Social Life Magazine, Kylie is reportedly in negotiations to repurchase the controlling stake from Coty.
• Details of the potential buyback — including price and timeline — have not been made public.

The catch: If Kylie successfully buys back the stake, she would regain full control but likely pay a premium based on the brand’s current valuation, which Forbes estimated at $970 million in 2023.

Is Kylie Jenner still a billionaire?

Forbes 2019 ‘self‑made billionaire’ removal

• Forbes (via Social Life Magazine) first named Kylie the youngest self‑made billionaire in March 2019 at age 21.
• In May 2020, the magazine retracted the claim after discovering the 2018 revenue for Kylie Cosmetics was $177 million — not the $360 million the company had reported.

Current net worth valuation

• Forbes now places her net worth at $670 million. Other sources, such as Social Life Magazine, estimate a range of $700–$750 million.
• No major outlet still lists her as a billionaire.

Reasons for the decline

• The Coty sale diluted her ownership to 49%, reducing her personal share of any future profits.
• COVID‑19 disrupted cosmetics sales, and the brand never returned to its pre‑pandemic growth rate.
• Forbes’s recalibration of the company’s financials exposed a lower revenue baseline.

Who are the richest Kardashians?

Ranking the family wealth requires more than one data point — here’s the 2026 hierarchy based on available estimates.

• 1. Kim Kardashian — $1.9 billion (Social Life Magazine)
• 2. Kylie Jenner — $700 million (same source)
• 3. Khloé Kardashian — estimated $60 million (multiple entertainment outlets)
• 4. Kendall Jenner — estimated $60 million (modeling and brand deals)
• 5. Rob Kardashian — estimated $10 million (former sock line, residuals)

The pattern: Kim and Kylie dominate by orders of magnitude because they built product‑based businesses. Khloé, Kendall, and Rob rely largely on media income, which generates far less equity.

Who’s richer, Kylie or Rihanna?

Rihanna net worth

• Rihanna’s fortune is estimated over $1.4 billion, largely from her 50% stake in Fenty Beauty and her Savage X Fenty lingerie line, according to multiple reports.
• Fenty Beauty alone was valued at $2.8 billion in 2023.

Kylie Jenner net worth comparison

• Kylie’s $700 million is roughly half of Rihanna’s wealth.
• The key difference: Rihanna retained full or majority ownership of her brands, while Kylie sold control of hers.

Why this matters: Rihanna’s strategy of holding onto equity made her the richer entrepreneur. Kylie’s early exit from majority ownership capped her upside — a trade‑off that now looks costly.

Timeline: Kylie Jenner’s net worth journey

From launch to peak and plateau, each step shaped her current financial standing.

The pattern: The timeline shows a sharp rise, a quick sale, and a plateau. Kylie’s peak came the same year she sold a majority stake — a decision that locked in immediate cash but capped future growth.

What’s clear and what’s unclear

What the experts say

“Kylie Jenner is the youngest self‑made billionaire ever.”

— Forbes journalist, March 2019 (Social Life Magazine)

“We are thrilled to partner with Kylie to bring her brand to a global audience and accelerate its growth.”

— Coty Inc. spokesperson, November 2019 (Coty Investor Relations)

“The math never added up. Kylie’s company wasn’t making the revenue required to justify a billion‑dollar valuation.”

— Forbes editor, 2021 (paraphrased from multiple reports)

The two spoken quotes capture the arc: a headline‑grabbing valuation followed by a reality check. The contrast illustrates why equity retention matters more than a splashy Forbes cover.

The ups and downs of her net worth have been closely tied to her personal life, as detailed in Kylie Jenners relationship timeline.

Frequently asked questions

Related reading

• Best Skin Whitening Cream in Australia — beauty industry context
• H&M vs Zara vs Shein: Quality, Sizing & Discounts Guide — brand valuation parallels

For young entrepreneurs, the lesson is clear: holding onto equity matters more than a headline valuation. Kylie’s early sale of majority control made her rich — but it also kept her from becoming the richest. Editor’s note: Net worth figures for private individuals are estimates and subject to revision as new financial data becomes available.